Made to measure


Inspired by yesterday, designed for today.

Inspired by old-school quality tools, The Good Rule comes in a dimension that reflects modern building settings. This builder’s ruler was designed in New Zealand to strike the perfect balance of form, function and quality.

Choose the system that suits you

The Good Rule comes available in Imperial (inches) or Metric (mm) measurements so you can choose the system the works best for your needs.

Achieve That Millimeter Accuracy

"We place a heavy emphasis on workmanship... Cheers @thegoodnz for making it easy for us to achieve that millimeter accuracy"


Genius Rulers

"There's only one way to mark out and fix off cedar cladding… with precision.  No guesswork around here. Cheers @thegoodnz for getting your genius rulers to site!"